{ For Brand Teams Under Public Pressure }
Theframestillhastohold
Personate combines AI-native production with the creative oversight brands rely on. Guided by experience with major production houses and leading brands, Personate connects the brief, script, generation layer, and final judgement call into one seamless process built for speed and brand fit.
{ What Personate Is }
A brief goes in. A finished brand video comes out
The coordination work does not disappear. It moves off the brand team's plate.
Between brief and screen, the work passes through strategy, scripting, image direction, realism testing, and a human judgement call. All of that is Personate's responsibility, not yours.
{ The Category }
The market gave brand teams two options. Neither was built for the brief
Personate is not a classic production house with a few AI prompts hidden inside. It is also not a self-serve software product asking brands to do the hard parts alone.
Production Agency
Strong craft, one speed. Each variation adds a round and a cost.
Self-serve AI Tool
Fast output, thin brand thinking. The last call lands back on your team.
Personate
Systems depth underneath. Studio-level creative oversight inside. Finished brand videos at the end of a 72-hour window.
{ Founders }
The founder story matters only if it reduces risk. Here, it does
Akshay Sharma
Co-founder & CEO · IIT Roorkee
"Will the market still trust this after the novelty burns off?"
Akshay has built and scaled multi-million-dollar ventures with global reach. At SCIKEY.ai, he worked where human psychology, AI, and enterprise execution met. He gives Personate its commercial edge. The output has to be more than impressive. It has to earn trust, carry a brand, and make sense inside a real budget.
Rishab Sharma
Co-founder & CTO · BITS Pilani
"Will the system still hold when the ambition gets heavier?"
Rishab is an AI researcher with work published on arXiv, IEEE, and Elsevier. His early ISRO work applied computer vision to space applications. At Fynd and JioMart, he built AI systems at production scale including background removal at million-plus daily use, virtual makeup try-on for major brands, and an internal AI research team.
Personate was not assembled from parts. Akshay knows what will hold up in front of buyers. Rishab knows what will hold up inside the system. The company works because each founder brings a strength the other side of the market usually lacks.
{ Track Record }
Any company can name a client. These are the conditions Personate's work was tested under
Personate has shipped finished brand work into places where synthetic media does not get the benefit of the doubt.
Broadcast Release Sana, 2023
Sana on Aaj Tak was a public test with no safety net. Multilingual AI news delivery across more than 15 languages, in front of a broadcast audience where error is not recoverable.
Public Use Doordarshan
Farmer education programming on Doordarshan. The standard there is not novelty. It is clarity at scale, for an audience that does not watch to be impressed.
External Judgement 2 INMA Awards
The India Today Group work was judged in a serious media context by people who had no reason to be generous.
Enterprise Approval
Publicly listed companies and Fortune 500 buyers passed Personate's work through their review processes. That is the proof that does not appear in a deck.
{ The 72-Hour Standard }
What Personate pressure-tests in 72 hours
In 72 hours, the work is not only moving faster. It is being tested against the parts that usually break under speed.
Message
Audience, objective, and the point the brand can defend.
Script
Narrative shape, brand voice, and line-by-line rhythm.
Image
The visual direction that keeps the film out of template territory.
Realism
The synthetic threshold where trust can fall apart.
Pace
Timing, motion, and attention without an artificial sense of urgency.
Taste
The human judgement that decides when work is launch-ready.
{ Our Belief }
Big Ideas Should Not Lose Force on the Way Out
Personate bridges the gap between creative ambition and production reality. The aim is simple: let brand teams move faster while keeping more of the original idea intact.
{ Backed By }
Backed for the Long Build
Backed by Entrepreneur First and Transpose VC. Accelerated by Google for Startups and Amazon's MLelevate GenAI Cohort. Building from India.
The public use cases have arrived before the funding story. Serious technical depth. Long-horizon thinking. A business built to last after the demo cycle.
{ In the Media }
Coverage from Bloomberg, ABC News, DW News, and more.
{ Get Started }
Modern advertising moves fast. Most video production systems do not.
Personate closes that gap. Brief to finished brand video, inside 72 hours, without the standard dropping on the way out. If your team needs speed without creative drift, the conversation starts here.